apple airtag

The New Apple AirTag: The Good, The Bad and The Ugly

With the release of new technology comes inherent risk, but this one is just too risky to sweep under the carpet. On April 30, 2021, Apple released their latest gadget, the AirTag. This tracking device is a little bit bigger than the size of a quarter and can easily be attached to keys, put in your wallet or slipped in your bag. That’s right. Slipped in your bag, potentially without your consent.

Continue reading

What is a Cookie?

We all see that little cookies disclaimer that comes up at the bottom of your screen when you navigate to a new web page. I bet most of us just click “Accept Cookies” to get the annoying bar taking up room on our screen out of the way. But what does accepting cookies even mean? Let’s take a look!

Continue reading

How Data is Collected: Derived Data

Derived data is the fourth and final level within the four levels of data. This type of data is based on all three levels of data previously mentioned. Derived data can glean insights from how frequently you login to a social media platform in a certain geographical location to the type of content you publish on the internet. As the user, you have little to no control over this derived data.

Continue reading

How Data is Collected: Input Data

Input data is the first level within the four levels of data. This type of data is initiated by the user and every other layer of data is extracted or created from this input data. As the user, this is the information you have the most control over. Here at Rownd, this is the data we empower you to manage, share or revoke at any time because this data is yours!

Continue reading