In today’s digital age, privacy and data protection have become increasingly important concerns for individuals and organizations alike. At Rownd, we have always prioritized user privacy and helped companies comply with various data privacy regulations such as GDPR, CCPA, and more. In this vein, we’re excited to announce the launch of “Sign in as a guest”, allowing users to create accounts anonymously.
This feature improves compliance for organizations and reduces friction throughout the sign-in process. Similar to our unverified users feature, visitors can easily convert into confirmed users with a single action. This eliminates the need for traditional verification flows that often lead to drop-offs. By including privacy-conscious individuals who may have otherwise hesitated to sign up, organizations can grow their user base more rapidly.
Enhanced privacy, compliance, and trust
Although anonymous sign-in is not a new concept, it has faced limited adoption. For example, users without associated email addresses or phone numbers frequently can’t sign back into their accounts later. However, with the introduction of passkeys, users can create verifiable credentials without revealing personal information. This even enables repeated sign-ins on additional devices.
Another common objection to anonymous sign-in is the inability to contact users for marketing purposes. Although a valid concern, it establishes a foundation for a mutually beneficial relationship between users and organizations. It prioritizes privacy and trust. By allowing users to interact on their own terms, without immediately disclosing personal information, you can foster an environment that values privacy.
Furthermore, Rownd’s built-in bot protection ensures that guest accounts are genuine and are not spamming your user database.
Increased flexibility throughout the user journey
Even though users may choose to sign in anonymously, organizations can still gather verifiable information at a later stage. This respects users’ privacy during the initial sign-in process. Organizations can onboard users quickly while safeguarding the most valuable aspects of their product. When users are ready to engage further, such as when making a purchase or subscribing, organizations can then request additional personal information.
You can even invisibly onboard guests! For example, automatically onboard a user when they elect to try your product, saving their progress along the way. Later on, ask for an email address and/or payment method when they want to do something more meaningful or advanced.
“Sign in as a guest” is available today on the web and will be gradually rolled out across all of Rownd’s SDKs in the coming weeks.
If your product or organization has been missing such a feature, we would love to hear from you! Please get in touch with us, and let us help you achieve your growth goals while prioritizing privacy and user trust.