India Adopting Data Privacy Laws

India is the latest country on the list to adopt federal data privacy laws for their citizens. According to The Times of India, the two-decade-old Information Technology Act, 2000 (IT Act), the existing governing law, hasn’t been able to keep up with the rapid advancements in technology. With India recently witnessing a massive increase in cyberattacks, cybercriminals have been steadily discovering new ways to obtain sensitive personal information.

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applications. Individual taxpayers and tax professionals are required to verify with to NIST 800-63-3 IAL2+Liveness and AAL2 for secure login. These identity proofing services are crucial for the IRS to ensure millions of taxpayers and tax professionals can securely access the IRS and its applications.” What you may not know is that they are collecting biometric data in the process. In the United States as it currently stands, there is no single, comprehensive federal law regulating the collection and use of biometric data. Does that concern you?

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Amazon Mishandling Customer Data

ticle recently surfaced about Amazon mishandling customer data back in 2018. The article states that, “according to internal documents from the Center for Investigative Reporting and WIRED, Amazon’s vast empire of customer data—its metastasizing record of what you search for, what you buy, what shows you watch, what pills you take, what you say to Alexa, and who’s at your front door—had become so sprawling, fragmented, and promiscuously handled within the company that the security division couldn’t even map all of it, much less adequately defend its borders.”

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Apple’s App Tracking Transparency

Apple released the App Tracking Transparency feature back in April with the iOS14.5 update, but many people still haven’t heard about it. There are so many new privacy protections being put in place privately and federally that are threatening the flow of user data which companies rely on to target consumers with online ads. How does this App Tracking Transparency feature work and why should you care?

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What are Pixel Tags?

There seems to be so many unknowns today as we browse the internet. A large majority of consumers open their device, navigate to a site, complete a transaction and resume their day as usual without giving any thought to the processes behind their browsing session. Then individuals open Facebook a few hours later to see an advertisement for the winter boots they just purchased in their Google Chrome web browser. How is that possible? Let’s talk about it.

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How Zillow Uses Your Data

Have you heard about the recent Zillow situation? iBuyers have been purchasing homes from consumers who are looking to sell quickly and conveniently, using algorithms and user data to determine what price to pay. After minor renovations, they place the house back on the market for an elevated price. Zillow recently announced that they will no longer be taking place in this arena after failing to keep up with the dynamically changing housing market. So, what does this have to do with your data?

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