How Data is Collected: Generated/Observable Data

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Generated or Observable Data is the third level within the four levels of data. This type of data is typically machine generated and automatically created without active human intervention. Think like a code that is running in the background that is just there to work off of input data and metadata. 

Observed data: data on how a photo or piece of information is used. This data is neither created by software/social media platforms, nor it is created by the individual either. It is also important to note that the individual has no access to observed data.

Image from Medium

Because we don’t have active access to this information, it is out of our control. When we post a photo on Instagram, for example, observable data could be the amount of likes and shares on our post. The likes on our post are a byproduct of us using this platform because “likes” are a feature within it. This is observable data. 

Want to learn more data privacy concepts?  Visit Rownd Data Privacy University. 

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