You have heard of UX (user experience) and CX (customer experience) and their sisters UI (user interface) and CI (customer interface), but we we want to coin a new term: PX/PI: Privacy experience and Privacy Interface.
The Rise of UX
UX is well studied and it is not unusual for apps and companies to spend hundreds of hours testing and iterating on the placement of a button or a form to maximize clicks and reduce friction. Entire careers are focused on UX. UX Designers focus on “measuring and optimising applications (usually web based) to improve ease of use (usability), and create the best user experience by exploring many different approaches to solve end-users’ problems. One way that a UX designer might do this is by conducting in-person user tests to observe behaviour. They then refine and tweak apps, software and websites to create products that people like and find easy to use.”
CX customer on how customers interact with a company
Consumer experience (CX) is relatively new, but none the less just as important. According to Oracle:
Customer experience (CX) refers to how a business engages with its customers at every point of their buying journey—from marketing to sales to customer service and everywhere in between. In large part, it’s the sum total of all interactions a customer has with your brand.
Customer experience is not just a set of actions. It also focuses on feelings. How do your customers or prospective customers feel about your brand? At every customer touchpoint, you can improve—or destroy—how your customers feel about you. So there are important decisions to make at each touchpoint, and those decisions influence how successful your business will be as a result.
PX and PI is a required part of every app and website and consumers are taking notice!
Your customers don’t trust you with their data!