Taco Bell Privacy Policy Review

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Taco Bell has become an American staple over the past few decades. Many people are familiar with the Baja Blast, Crunchwrap Supreme and Doritos Locos Tacos. I would be led to say that their privacy policy isn’t as well known as their Fourth Meal specials, though.

“As long as reasonably necessary”

Before dissecting Taco Bell’s privacy policy, I had never even thought to look it up. It was only after I took on this project of researching privacy policies of companies across the world that I found bits and pieces hidden away in the fine print. After doing some digging, here’s what you need to know:

Taco Bell collects your information you personally provide them, information about you when you use their website, information provided by others and information about you when you are in-store.  In Section 6 of their privacy policy, they state: 

The issue with this is that you don’t have control over that data. What does “reasonably necessary” even mean? 1 week? 2 months? 5 years?

Ambiguity within the policy

Here was the kicker for me. In section 1 of their privacy policy, they state: 

This is directly copy/pasted from their website and I couldn’t make this up if I tried. The last statement stating “(including but not limited to logging into your account and sending emails)” creates so much confusion and is difficult to interpret. Are they (Taco Bell) logging into your Gmail account and sending emails? Are you logging into your account and they (Taco Bell) are sending you emails?

Think Twice

Maybe you will think twice before giving your information to Taco Bell next time. Here at Rownd, we believe there should be absolute transparency in how your data is used. We think you should have the ability to revoke consent of your data from any company at any time and with Taco Bell, that’s just not the case. If you’re here because of our TikTok that went viral, welcome! We hope you stick around to learn more about protecting your data.

Head on over to our website at rownd.io to learn more about what you can do to take control of your data!