Protecting your data while shopping on Amazon for the holidays

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Every holiday season, people get lost in the hustle and bustle of shopping and events and forget about their own privacy. Let’s explore a few ways to protect your information while shopping on Amazon this holiday season.

Stop Amazon from tracking your browsing history

Amazon tracks your browsing activity by default. They save your searches, including items you recently viewed along with product categories.

These details let Amazon create ads that specifically target you and your interests. The bad news is that anyone you share a computer or an account with can also see those ads.

Here’s how to stop Amazon from tracking your browsing activity:

Log in to your account at

• On the upper menu under the Amazon search bar, click on Browsing History.

• On the next page, click on the Manage history drop-down arrow.

• Toggle Turn Browsing History on/off to Off.

• You can also click Remove all items from view to clear out your history.

Then turn off personalized ads in a few clicks:

• Go to Your Account page.

• Under Communication and content, click Advertising preferences.

• On this page, select Do not show me interest-based ads provided by Amazon, then click Submit.

Make your lists private

There are two main “lists” on Amazon: The Shopping List and the Wish List. Your wish lists keep track of everything you want to buy later for yourself or your friends and family.

These lists are private by default now, but you may have set one to public years ago without realizing it.

To check the privacy settings of your Amazon Lists:

Click on the Accounts & Lists drop-down box next to the search bar, then select Wish List.

• Click the three dots next to Send list to others on the top right, then select Manage List.

• Here, you can change your list details. This includes your list name, the name of the recipient, email, birthday, and privacy.

• To change the list’s privacy settings from Public, click on and select Private on the drop-down box.

How are you planning on keeping your information and privacy top of mind this holiday season? Here at Rownd, we think this is something you should be considering!