What is a Cookie?

We all see that little cookies disclaimer that comes up at the bottom of your screen when you navigate to a new web page. I bet most of us just click “Accept Cookies” to get the annoying bar taking up room on our screen out of the way. But what does accepting cookies even mean? Let’s take a look!

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How Data is Collected: Derived Data

Derived data is the fourth and final level within the four levels of data. This type of data is based on all three levels of data previously mentioned. Derived data can glean insights from how frequently you login to a social media platform in a certain geographical location to the type of content you publish on the internet. As the user, you have little to no control over this derived data.

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