Introducing Privacy Wars, a new series from Rownd that pits the world’s biggest brands against each other. This is a new way to compare and contrast your favorite (or least favorite) companies. Everyone compares product quality or customer service, but do they ever compare the complexity of requesting their OWN PERSONAL DATA?! You would be surprised to see how many companies keep your private information and sell it to third parties without you even knowing. The worst part is some companies make it very difficult to request your data request or find a CCPA request form.
This is your personal data, and you should be able to control it and delete it. So, we at Rownd decided to make this very serious topic fun. A few weeks ago, we launched Privacy Hunt, a tool that makes data request forms easy to find. Now we are pitting companies and brands against each other. We do a lot of research, compare the experiences, and declare a winner!
|Date of Battle||Title||Brand 1||Brand 2||Link|
|LIVE||College Football Championship||THE Ohio State||University of Alabama||Check it out!|
|12 January 2021||The Cola Wars||Pepsi||Coke||Check it out!|
|19 January 2021||Civil Rights Week (MLK Jr)||SPLC||ACLU||Coming soon|
|26 January 2021||Big Box Home Improvement||Lowes||Home Depot||Coming soon|
|2-6 February 2021||Super Bowl Week! Lots of fun!|
Every week, we will compare companies to see if they are they are the best or worst when it comes to your private data. So, how do we score these companies?
Well, we will have five different rounds to see which company has the best overall experience when it comes to requesting to view your private data.
Round 1: Steps to Request Your Data
The first round is quite simple. How many clicks does it take for you to reach the request form from the homepage.
So how many clicks take to get from here
Round 2: Method of Request
In Round 2, we begin to dissect the request form. Is the method of the request simple to use? We have four grading categories for the different methods used for the request form.
Self-Service is the most efficient way to request your data. You can do it yourself, and get the results back quickly. Interested in self-service for your company? check out the Personal Data Center at Rownd! The company will receive 0 points if they ONLY do data request for residents in the State of California (Compliance vs customer).
Forms are nice to have because they are organized, but may take some time for the company to review and them and then grant access to your data. Some can take up to 8 weeks to get a response.
E-Mails are a method some employ, but even less useful than forms. They are simple, but companies that use them usually do not respond until a month or so. They are easy to lose track of and possibly forget about.
Not having a request method is simply no longer an option. The brand will receive 0 points.
Finally, the readability is the actual policy page. The estimate is from Word Counter, but it tells you how many words, characters, sentences, the reading level, etc. It will allow us to see which policy page is the easiest to find and easiest to read!
Round 4: Cookie Controls
- Opting in (10 Points)
- Finite Control (7 Points)
- Accept All (5 Points)
- Secret Watchers (0 Points)
Round 5: Privacy Page Appearance
This is the final round. Does this privacy page look clean? Is it easy to read and follow? This is important for the people who want to see what is being recorded and how to request their data in an organized and well-fashioned manner.
Clean and Easy Privacy Page
Messy Privacy Page
There you have it: this should be a fun way to see if your favorite companies are being responsible and helpful with your data request, or if they are deceiving you in order to make a profit from your own private data. Please follow the Rownd LinkedIn page to see updated matches between your favorite brands. Also, be on the look out for some prediction polls on our stories before our war is posted. Let the games begin!