We believe that everyone deserves individual data ownership, privacy, and data
Apple released the App Tracking Transparency feature back in April with the iOS14.5 update, but many people still haven’t heard about it. There are so many new privacy protections being put in place privately and federally that are threatening the flow of user data which companies rely on to target consumers with online ads. How does this App Tracking Transparency feature work and why should you care?
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There seems to be so many unknowns today as we browse the internet. A large majority of consumers open their device, navigate to a site, complete a transaction and resume their day as usual without giving any thought to the processes behind their browsing session. Then individuals open Facebook a few hours later to see an advertisement for the winter boots they just purchased in their Google Chrome web browser. How is that possible? Let’s talk about it.
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Have you heard about the recent Zillow situation? iBuyers have been purchasing homes from consumers who are looking to sell quickly and conveniently, using algorithms and user data to determine what price to pay. After minor renovations, they place the house back on the market for an elevated price. Zillow recently announced that they will no longer be taking place in this arena after failing to keep up with the dynamically changing housing market. So, what does this have to do with your data?
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Australia is the next country in line to introduce federal privacy legislation. Attorney-General Michaelia Cash released an exposure draft of the Privacy Legislation Amendment (Enhancing Online Privacy and Other Measures) Bill 2021, which would enable the creation of a binding Online Privacy code for social media services, data brokers and other large online platforms operating in Australia.
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The National Law Review recently reported that Florida and California are enacting laws protecting people’s genetic information. Both states are taking different approaches to this new type of privacy protection, but their intent is similar. The National Law Review outlines the specifics of these laws in the table below.
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Google, one of the biggest collectors of personal data, is giving some really good advice on how to create ads
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On August 20th, China passed the first national data privacy statute called Personal Information Protection Law of the People’s Republic of China (PIPL). This new bill is largely modeled after the European Union’s GDPR. This poses a lot of new obstacles for tech companies here in the United States as PIPL focuses on data collection and transfer both inside and outside of China.
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Accuweather has become a well known weather app that many people use. They have an app and an online presence that has gained traction over the years. Recently, it came to my attention that their privacy policy is less than favorable, though. I decided to take a closer look at the fine print and read their 4000 word privacy policy.
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Unauthenticated access to User Data is a pretty big error. Peloton left an API exposed that did exactly that. Actually, they did so with at least three.
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With the rise of educational tools aimed at K-12 students and the lucrative sector attracting new entrants almost daily, data privacy has been front of mind for education activists, think tanks, and government officials alike. And with good reason, as the platforms are collecting massive amounts of data.
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