How Data is Collected: Derived Data

Derived data is the fourth and final level within the four levels of data. This type of data is based on all three levels of data previously mentioned. Derived data can glean insights from how frequently you login to a social media platform in a certain geographical location to the type of content you publish on the internet. As the user, you have little to no control over this derived data.

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Privacy Wars Presents: Dating Wars

Love is in the air! Valentine’s Day is upon us, but some of you may not have that special valentine in mind yet. Do not worry! This week’s matchup is between two of the biggest dating apps on the market. Bumble will be taking on Tinder! These apps may help you find love, but do they love your data privacy? Let’s find out!

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Super Bowl Week: Big Tech Wars

This year will be a very different Super Bowl (thank you COVID-19). The game will have fewer fans than usual, but our televisions will still be on! There are a lot of companies out there that love to advertise for the Super Bowl. Google and Amazon have major ties with the NFL, and we believe it is time to put these two tech giants against each other. Which company cares more about your private data? Let’s start the war!

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Super Bowl Week: Brew Wars

What is football without beer! Beer is an essential part of the Super Bowl! From people drinking it to the most known commercials, Breweries are everywhere! Miller and Budweiser are the most well known American breweries, and that is why they will be battling it out today on Privacy Wars!

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Privacy Wars Presents: Season Wars

Happy Groundhog Day! Today is the day that Punxsutawney Phil wakes up to check out his shadow! If you live in the Northern Hemisphere, you’re probably wishing that he doesn’t see it. But we at Privacy Wars are ready for either scenario and have two of the biggest clothing companies out there. Today we have Lululemon that represents the season of Spring taking on Winter challenger, The North Face. This battle relies on a Groundhog, but it also relies on your data privacy! Let’s begin!

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How Data is Collected: Input Data

Input data is the first level within the four levels of data. This type of data is initiated by the user and every other layer of data is extracted or created from this input data. As the user, this is the information you have the most control over. Here at Rownd, this is the data we empower you to manage, share or revoke at any time because this data is yours!

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